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Briefing & Base Modeling
We study your architectural drawings, BIM models, and reference photos to construct the precise 3D geometry of the building.
EXTERIOR VISUALIZATION
Show your project from the best side with photorealistic exterior renderings. Must-have for successful marketing campaigns and investor attraction.
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Why Exterior Visualization
A buyer cannot picture a facade from an elevation, and a municipal council will not approve a building it cannot see in its street. One photorealistic exterior view answers both: the project in its real surroundings, at the hour of day that flatters it, before the first excavator arrives.
The brochure sells concrete per square metre
A home a buyer can recognise
Plans convince engineers. Buyers decide on the image of the building they would come home to: the balcony, the entrance, the light at six in the evening. We set the camera where a future resident would stand and build the mood around that moment.
The site context is missing
Built into the real street
A rendering on a white ground proves nothing. We model the neighbours, the terrain and the existing trees from survey data and site photos, so the new volume sits exactly where it will stand — the image planning offices and councils trust.
Materials change during planning
One model, every variant
Timber or render, dark or light window frames: once the scene exists, a material study is a matter of hours, not a new commission. The same model later feeds the bird's-eye view, the animation and the 360° tour.
What you get
- Photorealistic exterior views at 4K or larger, print- and web-ready
- Camera and mood proposals as grey renders before the final
- Real surroundings from your survey, site photos or satellite data
- Two rounds of revisions on the final image
- Layered files on request for your graphic team
Workflow
Our Pipeline
01/04
01
Briefing & Base Modeling
We study your architectural drawings, BIM models, and reference photos to construct the precise 3D geometry of the building.
Workflow
Our Pipeline
02
Camera Composition
We select the most impactful angles, lighting directions, and landscape frame settings for client approval.
03
Texturing & Environment
We apply high-fidelity textures, wood/stone/concrete shaders, and construct surrounding vegetation, roads, and skies.
04
Final Render & Post-production
We execute raw high-resolution rendering and perform color-grading, atmospheric enhancements, and detailing in Photoshop.
Visual Showcase
Selected Work
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Investment
What Exterior Visualization costs
Prices exclude VAT. Every project receives a binding quote after the briefing.
Included
- Scene setup from your plans or model
- Grey camera study for approval
- Two revision rounds
- 4K delivery for print and web
Turnaround
5–7 working days for the first view, 2–3 days for each further view from the same model
Revision rounds
2
Request a quote
fromCHF 690per view
Exterior Visualization in practice
All projects →Winterthur · CHWaldpark
2026Residential development, 48 apartments
Exterior Visualization · Interior Visualization · Bird-Eye Visualisation · Animation · Web Development
Dübendorf · CHLindenhof
2025Apartment building, 32 units
Exterior Visualization · Interior Visualization · 360° Virtual Tour · 3D Floorplans
Weinfelden · CHRietacker
2025Farmhouse conversion and new barn, 9 apartments
Exterior Visualization · Bird-Eye Visualisation · Interior Visualization · Graphic Design
Read more
What is architectural visualisation?Architectural visualisation is the production of photorealistic images, films and interactive tours of a building before it is built, from the architect's plans or 3D model. It is used to sell apartments off-plan, to obtain building permits, to win competitions and to present a project to investors.What does a 3D rendering cost?A photorealistic exterior rendering costs from about CHF 690 per view, an interior from about CHF 590, a bird's-eye view from CHF 890; a sixty-second animation from CHF 4,900 and a 360° tour of one apartment from CHF 1,900. Prices in EUR for Germany and Austria follow the same ranges. The first view carries the model-building; every further view from the same model costs a fraction.Rendering or photomontage: which does a building permit need?A photomontage inserts the modelled building into a real photograph of the site; a full rendering models the surroundings too. For building permits and neighbour consultation, the photomontage is usually the right choice because the surroundings are provably real; for sales marketing, the full rendering is, because light, season and people can be chosen.
Before we start
Questions about Exterior Visualization
What do you need to start an exterior visualisation?
Plans as DWG or PDF (site plan, floor plans, elevations, sections), a materials list or reference photos, and anything you have on the surroundings — survey, site photos, drone shots. A 3D model (SketchUp, Revit, ArchiCAD, IFC) shortens the first stage; it is not required.
How long does an exterior rendering take?
Five to seven working days from complete documents to the final image: grey camera study on day two, coloured preview around day four, final after your feedback. Further views from the same model take two to three days each.
How many revision rounds does an exterior rendering include?
Two on the final image, plus the camera and mood approval before it. Changes to the architecture itself after approval are quoted separately, because they mean rebuilding the model.
Can an exterior visualisation be montaged into a site photo?
Yes. Photomontage into a real photograph is often the right choice for building permits: the surroundings are provably real. We match perspective, lens and light to the photo and insert the building.
In which formats are exterior renderings delivered?
JPEG and PNG at 4K or the size you need for print, sRGB for web and CMYK on request. Layered PSD files for your graphic team are available for a small surcharge.
Do you work directly with our architect on the exterior visualisation?
Usually, yes. Questions about details, materials and dimensions go straight to the office; you receive the previews and give the final approval. It saves a round of forwarding on every question.
