Rietacker

Weinfelden, Switzerland · Farmhouse conversion and new barn, 9 apartments · 2025

A listed farmhouse and a new timber barn in a Thurgau village: visualisations for the building permit and the neighbours first, then for the sale of nine apartments.

Client: Private owner with architect
Services: Exterior Visualization,Bird-Eye Visualisation,Interior Visualization,Graphic Design
Deliverables: 4 exterior views, 1 aerial, 1 photomontage, 4 interior views, sales brochure
Timeline: 4 weeks, in two stages
Input: PDF plans, survey, photos of the existing building

Starting point

The challenge

Two audiences with opposite needs. The municipality and the neighbours had to see that the new barn respected the village: height, roof pitch, materials. Buyers had to see that an apartment under a 200-year-old roof could be bright and modern.

The owner had a small budget and asked for every image to work for both.

What we did

The approach

A neutral aerial from the elevation model and a photomontage into a photograph of the village street went into the permit documentation — surroundings provably real, no marketing light. The same model then produced the sales views: the barn in late-summer light, the farmhouse courtyard, and two attic apartments with the old beams left visible.

We designed the eight-page sales brochure around those images, so the owner had one supplier for the pictures and the print.

Outcome

The result

The permit passed without objections. Seven of nine apartments were sold before the roof went on, five of them to buyers from outside the village who found the project through the listing images.

0
objections to the permit: 7 / 9
sold before the roof: 2
audiences, one model

Deliverables