What is a 360° virtual tour of a new build?
A 360° virtual tour of a new build is a set of rendered panoramas of an apartment that does not exist yet, linked room to room so a buyer can look around and walk through it in a browser, on a phone or in a VR headset. It replaces the show apartment during off-plan sales.
How it works
Each room is rendered as a full spherical panorama from the same 3D scene as the still images. The panoramas are linked with hotspots, a floor plan shows where the visitor stands, notes explain materials, and every room has its own link. The tour runs without an app and is embedded on the project website or sent as a link in listings and emails.
What it does for the sale
Buyers who have walked the tour arrive at the viewing already convinced of the layout and ask about the contract. Enquiries are pre-qualified, viewings are fewer and shorter, and the sales team sees which rooms get the most attention. With a drone panorama at the planned floor height, the tour also shows the actual view from the balcony — the detail that sells the top floors first.
Cost and time
From about CHF 1,900 per apartment type when the interior scenes already exist from the renderings — the panoramas come from the same model. Built from scratch, a five-room tour is typically from CHF 3,400. Two to three weeks of production; hosting for the sales period is included.
Related questions
Does a 360° tour need a VR headset?
No. It runs in any browser on a phone or desktop; a headset is an option through the same link.
How many rooms does one tour include?
Typically five to six rooms of one apartment type; more rooms or further types are quoted by scope.
Can the tour be embedded on our website?
Yes, with an embed code or a link; every room has its own URL for listings.